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Patagonia

Perfectly practical with purpose

Patagonia originally made climbing tools, and their kids’ clothes feature utility like Capilene® warmth, Polartec® Power Dry® wicking, Polygiene® odor control, brushed interiors, easy on/off necks, and non-chafing seams. And they literally wrote the book on responsible companies (The Responsible Company).


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Marmot

Designed and tested to be warm and dry

Eric Reynolds and Dave Huntley formed a “Marmot Club” in Alaska’s Juneau Icefield in 1971 — members had to climb with another Marmot, and everyone was President. They opened Marmot Mountain Works with a sustainable approach, and their kids' clothing has Angel-Wing freedom of movement, and DriClime® lightweight wicking.


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Smartwool

Clean and cozy silkiness

Ski instructors Peter and Patti Duke used their heads to found SmartWool - Merino wool stuff that’s itch-free, shrink-resistant, and antibacterial too. That’s good for athletes, and great for kids. SmartWool is a responsible manufacturer, and their Advocacy Fund helps kids experience and value the outdoors.


Obermeyer

Warm wear that grows with you

Klaus Obermeyer innovated the first down ski parka in 1947—then, ski turtlenecks, windshirts, mirrored sunglasses, soft-shell jackets, waterproof breathable fabrics, and more! Today, all of Obermeyer’s winter kid’s clothing is waterproof breathable, and their ‘I-Grow’ coats re-size to grow with your kids.


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Icebreaker

Adventure wool

New Zealand Merino Wool Clothing for Outdoor and Performance Sports.


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Hot Chilly’s

Base layers cozy to the core

Founded by three Californian skiers, Hot Chillys introduced the body-fit base layer in 1986. Hot Chilly’s still aims to keep people warm, dry, comfortable, and outside—their Moisture Transfer Fiber fabric for kids products has odor blocking anti-microbial treatment, ultraviolet protection, flat seams, and a super soft finish.


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The North Face

Experienced features and functions

In 1966 San Francisco, outdoor enthusiasm was getting competitive—but climbers had heavy army surplus equipment. Doug and Susie Tompkins opened a shop to offer the latest and lightest stuff, and a place to hang out. The opening was a blast, with a popular local band… the band was the Grateful Dead, and the shop was The North Face. Today, TNF uses feedback from their athletes and explorers to keep refining performance apparel.